3M Like a Magnet was a big reunion job for me! The very first commercial I directed on my own, and what really opened up my job as a director was for 3M. Watch that first commercial here.
It’s been about 7 years since I’ve worked with them. My style has changed and evolved since the first time we worked together, but there are still some similarities, one of them loving to direct commercials without any dialogue.
I was also able to cast and fly out my buddy Jowaan Sullivan to play the office dancer.
Director: Jason Ho
DP: Steve Holm
Agency: KC Truth
Production: Plural Films