This commercial for Lucky Charms cereal, which you can see here, needed us to literally make a mountain.
Originally, to create this mountain, I thought it would’ve been sweet to bring in real rocks and carve out an actual mountain top. I thought it would give us a super cool realism and allow us to get wild angles that revealed the texture of the mountain surface. My lovely producer, Donna Drewick, priced out what that would cost, but sadly it was beyond our scope, both budget and time-wise so instead we decided on a very practical, budget-friendly set of green steps. Close enough, right? Our talent, Natalie Tran, is standing on them right here:
I’ve done a handful of projects in which we’ve shot on green screen and replaced backgrounds with computer generated backgrounds–but the talent never directly interacted with them.
Here’s a still from a prior sci-fi film I did, Into Dusk, for which everything outside of the window was green screen, which we replaced in post with a cityscape we created.
What made this Lucky Charms project unique from prior projects, was having Natalie actually come into physical contact with something that would be replaced in post. In this case, the steps she stood on.
The steps were swapped out by the folks at Splice, a post-production facility in Minneapolis, with a computer generated mountain top. In the final render, our superhero stands on top of the mountain as she raises her comic book to the heavens.
This spot was made for ULTRA CREATIVE, a creative studio that works with modern food brands, and GENERAL MILLS. It was produced by COMMITTEE FILMS. It was shot by TJ SCHWINGLE. All post-production graphics and environments by SPLICE. And of course, the comic characters were provided by DC COMICS.
One day I will build a real mountain.
If you have a question you’d like me to answer in a future blog post or would like to hire me for personal consultation on a video you’re making or if you’d like to hire me to make a video for you, feel free to contact me via the CONTACT page and I will get back to you as soon as I can. Thank you and keep creating.