I directed this commercial for Scotch-Brite Greener Clean Scrub Sponges. Will Caesar wrote the script.

Give it a watch:


The script was already amazingly funny, but as I was going through, I wanted to give the store manager more personality.  I thought it would be funny if she was someone who was way more interested in sponges than in her employees.

The specificity with which her lines are written–she knows every detail about the sponge, but can not remember her clersk name made a nice contrast.

So on set, I asked Will, “I want her to not know his name.  What’s a name we could give him that would be a funny name to fuck up.”  He came back with the brilliant suggestion of “Dennis” which would then become “Deenis”.

I loved it, but it was almost too perfect and I admittedly did not think the client would go for a name that sounds like a dick joke.  But this particular client was cool as hell and she gave us a big thumbs up. THANK YOU!

So in the end, think about small details you can give your characters that show more personality, and hope your client was as cool as ours.

Here is the original script for you to check out.