Funny character names

The original script for this commercial was really funny. As the director, I wanted to give the store manager character more personality, so I thought it would say a lot about her, as well as a create a funny moment if she cared about your sponges more than her...

How to train yourself to write everyday

 Do you find yourself always procrastinating? C’mon now, you can tell your homeboy JHo. I, too, have procrastinated on things I don’t like to do in the past. My main procrastination was writing. Lordy did I not like sitting down to write. My brain is more like a photo...

Punching Up a Script for a Social Media Video

How do you take a script you’ve been given for a social media video and punch it up to make it even more fun to watch? This was the challenge I had when working on a video for a new apartment complex. The first thing writer Sarah Edwards did was take factual...