Commercial shoot using a green screen

This commercial for Lucky Charms cereal required a scene with a superhero standing on a mountain top. Originally, my plan was to bring in real rocks or foam, and carve out an actual mountain top. My thinking was by using practical effects, it would give us a super...

Ask talented people to work with you

Asking people who are really good at something to work with you can make your work a lot better. It’s pretty obvious, but for me it was a great reminder to put this into practice when I met vintage clothing specialist Jen Palmer and asked if she’d be...

Creating props out of cardboard

 Japanese toy company Kotobukiya hired me to direct a commercial for their Samurai Sword Chopsticks. The commercial features a “magical machine” that transforms regular chopsticks into Samurai Sword Chopsticks.We made the machine out of cardboard, and here...