Distinguished Directors Club

This blog is where I write in detail about the projects I’ve worked on and how to become a director. If there’s a topic you’d like me to discuss, contact me under the HIRE ME tab.

How I Cast Actors

I'm a commercial director and part of my job is to select the best actor for the role in the commercial I'm directing. I've seen thousands of auditions and many, many talented actors. With so many good options, it makes it a challenge to select just once...

One simple way to get new clients

A really simple way to get new clients is to create a short video for a business and present it to them.   I'm going to show you how I did it with this video for taco's on Taco Tuesday.   Let's talk about tacos first.   I'm a big fan of tacos.  My favorite...

Sound design to make your videos POP

Good sound design can really make your videos POP. It can elevate a seemingly good video, into a video that is great. Taking the time to sound design your video can go a long way.In this short video I breakdown the 5 different layers of sounds you can add...

How to shoot photo and video ads for Instagram

Learning how to take compelling photo or video ads for Instagram is a great way for you to feature products you want to sell. The big idea here is that when you're selling on Instagram, you're not just selling a product. You're creating a world, and...

Commercial shoot using a green screen

This commercial for Lucky Charms cereal required a scene with a superhero standing on a mountain top. Originally, my plan was to bring in real rocks or foam, and carve out an actual mountain top. My thinking was by using practical effects, it would give us...

Funny character names

The original script for this commercial was really funny. As the director, I wanted to give the store manager character more personality, so I thought it would say a lot about her, as well as a create a funny moment if she cared about your sponges more than her...

How to train yourself to write everyday

 Do you find yourself always procrastinating? C’mon now, you can tell your homeboy JHo. I, too, have procrastinated on things I don’t like to do in the past. My main procrastination was writing. Lordy did I not like sitting down to write. My brain is more...

Ask talented people to work with you

Asking people who are really good at something to work with you can make your work a lot better. It's pretty obvious, but for me it was a great reminder to put this into practice when I met vintage clothing specialist Jen Palmer and asked if she'd be...


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