How Do You Make an Actual Mountain?

How Do You Make an Actual Mountain?

  This commercial for Lucky Charms cereal, which you can see here, needed us to literally make a mountain.   Originally, to create this mountain, I thought it would’ve been sweet to bring in real rocks and carve out an actual mountain top. I thought it would...
How a Name Can Make A Commercial Funnier

How a Name Can Make A Commercial Funnier

  I directed this commercial for Scotch-Brite Greener Clean Scrub Sponges. Will Caesar wrote the script. Give it a watch:   The script was already amazingly funny, but as I was going through, I wanted to give the store manager more personality.  I thought it would be...
Train Yourself to Write Everyday by Using a Timer

Train Yourself to Write Everyday by Using a Timer

  Do you find yourself always procrastinating on shit? C’mon now, you can tell your homeboy JHo. Well I’ve procrastinated on things I don’t like to do in the past. My main procrastination was writing. Lordy did I not like sitting down and doing that. My brain is like...

Punching Up a Script for a Social Media Video

How do you take a script you’ve been given for a social media video and punch it up to make it even more fun to watch? This was the challenge I had when working on the East End Apartments video. The first thing writer Sarah Edwards did was take factual...